Welcome“I think central to good writing of advertising, or anything else, is a person who has developed an understanding of people, an insight into them, a sympathy toward them. I think that that develops more sharply when the writer has not had an easy adjustment to living. So that they have themselves felt the need for understanding, the need for sympathy, and can therefore see that need in other people.” |
Understanding your Target market..."The consumer isn't a moron. She is your wife."
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What is Advertising?"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." - Leo Burnett |